Cultural homogenization can impact national identity and culture, which would be "eroded by the impact of global cultural industries and multinational media."  The term is usually used in the context of Western culture dominating and destroying other cultures.  The process of cultural homogenization in the context of the domination of the Western ( American ), capitalist culture is also known as McDonaldization ,  coca-colonization ,  Americanization  or Westernization  and criticized as a form of cultural imperialism  and neo-colonialism .   This process has been resented by many indigenous cultures .  However, while some scholars, critical of this process, stress the dominance of American culture and corporate capitalism in modern cultural homogenization, others note that the process of cultural homogenization is not one-way, and in fact involves a number of cultures exchanging various elements.   Critics of cultural homogenization theory point out that as different cultures mix, homogenization is less about the spread of a single culture as about the mixture of different cultures, as people become aware of other cultures and adopt their elements.     Examples of non-Western culture affecting the West include world music and the popularization of non-Western television (Latin American telenovelas , Japanese anime , Indian Bollywood ), religion ( Islam , Buddhism ), food, and clothing in the West, though in most cases insignificant in comparison to the Western influence in other countries.    The process of adoption of elements of global culture to local cultures is known as glocalization   or cultural heterogenization . 
He joined The Times in 2007 as a business reporter focused primarily on The Walt Disney Company and its many parts, a specialty that remains a big part of his job. Mr. Barnes previously spent seven years as a staff writer for The Wall Street Journal. One of his first jobs in journalism was as a cub reporter at The Philadelphia Inquirer covering suburban schools, the police and in rural Montana and raised on cotton candy — his family made its living traveling with a carnival — he studied English at Marquette University and earned a master’s degree in cultural reporting and criticism from New York University.