Conformity and Obedience. In order to answer the question it is first necessary to define conformity and obedience. According to Woods, (2001 p. 107): ‘ We often adjust our actions or opinions so that they fit in well with those of other people. This is known as social conformity …… ’ And Gross, (2001 pg. 392) stated that: Obedience is affected by direction (from somebody in higher authority). This essay will explore circumstances in which we are likely to conform; or obey others. This will be done by drawing on research carried out by Milgram, Asch, Crutchfield and Zimbardo.